Celebrate Your Cadets

Give them something different. Your cadets deserves the best portraits from today’s best photography company.  Family members of these young cadets will want these professional portraits and will cherish them forever.  And, why not be proud of their children who has pledge to serve and protect the United States of America.  What a feeling they must have… When they see them in uniform and looking very professional.

So, here’s where MaLLett Photography, LLC come onto the screen.  It’s our job to make people look good in photographs.  More, importantly we can offer your school and families not only the best photoworks and service, but great prices to meet every family budget.  Call us for more details 908.349.8435.


Hello!!!  It’s me again!  You know, I was off the radar well over several months and during that time, I must admit that I really missed you guys.  But, I’m Back… and I have my foot on solid ground with a clear mind and ready to get back into life’s marathon.  Hopefully, you guys are still with me.  Okay, so let me get back to work!  Ready*Set*Go!!!

Today, I want to share with you about promoting and marketing yourself if you’re in some kind business venture.  So, as some of you may know, I am entrepreneur in my own right.  My baby in this lifetime other than the wife is my company, called MaLLett Photography, which is based in New Jersey, USA.  As the founder and CEO, one of many of my daily job descriptions is to bring in new business accounts to keep it financially solvent.  There are many practical technics to approach this effort towards bring in the bacon sort to speak.   Without, coming across like I am a professor with a MBA who has written the book on how to succeed in the business world.  So, let me be perfectly clear… I am not that guy!  I’m just a fellow who has been out front on the battlefield trying to win over customer for over three decades.  For the most part, I have carved out and created a proven niche that really works for me and benefits our company.

My shared thoughts on this topic is quite simple and perhaps can be use as a blue print for some of you that may need a bit of advice on how to go about getting new customers.  As I mentioned, it can be quite simple once you understand what you need to do.  First off, you should stop the cold phone calls and emails which we all believe is good way of the attention of your targeted prospect.  I feel the percentages of attracting prospects is very low.  So, my method is simple.  It’s so simple you might not want to believe it.  Are you ready to learn about it?  Well, here it is…  Do I have your undivided attention?  Find out on the next paragraph!

Okay, here’s my most effective method and a notable proven winner for bring in new customers and depositing more bacon into the business account.  So, Ready*Set* Go without further delay, I say gather all of your promo and marketing materials, grub your car keys and hit the road and visit the prospects which you want as customers in person.  You should show up and show out your talent and products directly.  You’ll be surprise that person to person connection really do work more often than you may think!

BREAKER! BREAKER! Good Buddy Are You Out There?

I thought that you wanted to talk…  So, where are you?  Answer me, I know you’re out there in the blogger’s sphere somewhere.  So, come on buddy and pick up and let’s talk.   Breaker! Breaker!  I’m here for you. Let’s talk.  Well, I guess I’m going have start this conversation without you.  Breaker! Breaker!  Where are good buddy?  Okay, just hear me out.

I remember the last time we were together you wanted to know about running a fulltime photography studio remember that you had quite a few questions for me, in fact as I further recall you had a whole lot of questions you wanted answered.  Oh yeah.  But, I did promise you that I will give you my honest opinion on the subject.  Are you out there?  Just curious… Breaker! Breaker!  I’m hoping that you are going to pick up the mic and let me know that you are in the blogger zone.

Let’s get started because this is the only time I have for you this week.  Ready or not here I go!  For me, it all started back in 1984 when I first brought my camera out.  And, had consisted of a camera, two lenses, flash and a camera bag.  Also, and most importantly, an ego and driven motivation.  After all, you… and suddenly, “I hear Breaker! Breaker! Blogger, come in Blogger it’s me Master Blogger. I am sorry I’m late.  How much of your story did I missed”?  Welcome good buddy!  Well, to tell the truth I just got started about a moment ago.  You did not miss much at all.  So, let me take from the top.

As I was saying it all started for me way back in 1984, when I first purchase my camera outfit which was about everything that I needed at the time.  Having my own equipment had me feeling like I was ready to take the world.  That’s the world of photography I mean.  So, I began to go out and photograph little bit of everything and everyone that stood still for me.  Of course, this all started out as a hobby which I found to be a fun way to keep busy and way to make a few dollars on the side.

As time went on day by day, week by week, month by month and year by… Hey you get the picture by now!  I became a better than average photographer over a year or two.  Some folks who knew of me was asking if I would photograph their babies, weddings, teams and families.  And, before I even realize it.  I was literally working like a professional.  I mean getting paid like a pro.  Yeah man, the money was good.  At this point, I was recognized as a pretty good photographer in my area.  Shortly after, I had to determine how I wanted to be call, an amateur of a professional.  You know, that decision was easy without a question.  

Breaker! Breaker! Good buddy, are you still with me? Because, you know I have a gift for conversation.  So, are you listening good buddy?  Buddy says, “Yes I’m listen continue on this story is fascinating tell me more”.  Alright now, I have more to tell you too!  Like when I open my first studio office located in the big city name Elizabeth in the northeast. Now, this is the New York city marketplace.  A place where the big boys and girls work.  I said, work!  Not, play.  In other words, you had to have game.  Like really know your photography because your portfolios is not shown in a playground or flee market.  Seriously!


To be continue soon!  I promise…


Are ready?  Because I don’t want you to miss out what I’m about say…  This message could very well be for some of so called friends as well.   So, listen up or better yet I think that pen and pad should work for you.  Okay, I’m ready to go!  As a businessman in the photography industry I have employed many folks over the years with hope and optimism that I were doing a good deed for of them.  Also, knowing that some of the employees had little or no professional skills whatsoever.  However, I made it my duty to teach and train them the necessary skills that would qualify as serious professionals.  And, I must say that I did a damn good job with them.  Some others would say that I done too good of a job whereas, the employee now acts like the employer.  Do you see where I’m going with this?  Yeah, I know you do.  You’re pretty smart and I bet you that you know what I’m about to say next.  Again, please continue to take notes because the story is about get more interesting.

Well, as time goes on and these grateful employees have learned what they consider to be the essentials and trade secrets, and suddenly they are ready try and do what I’m doing with my kind of customers.  Now, don’t that beat all?  Especially, when they up and quit on you without a real reason.  By the way, it may sound like I just talking one or two former employees, but it’s actually about half a dozen over the years.  Although this has happened, I guess, perhaps that I should that credit for their new founded abilities to turn into professional photographers with the business attitude.  Okay, what the hell why not take the credit for showing them how to become an employer just like me.  Because, it goes without saying… but I got to say it!  I taught them too damn good.  Now, they are my competitors.

A few of you note takers just maybe thinking and wanting to ask, Mr. Mallett how do you really feel about what they done after learning what they needed.  Well, let me explain it my way as best as I can.  But, before I start explaining I need to know are you still taking note?  Again, what I’m about to say really going to enlightening you regarding situations like this.  So, hear me out.

When something like this happens to a person, like me or it could be you in a similar situation.  I believe the best thing one can do is to take it all in by gathering all the facts pertaining to your case.  It’s imperative to understand the characters around you and to ascertain what motived them to move in the direction which they did.  I try to view their situation as people who have dreams and aspirations for reaching higher and doing well for themselves and their family.

Now, I know that I sound like I condone what they have done under handily, but the truth of the matter, they are not me.  Look! I see it this way.  These former employees that call themselves professionals have start their first day performing their job on day one.  Which means to that they have a long way to catch up to my 32 years of professionalism.  So, why should I be bitter when realizing that I sparked an interest with these jokers who is working as professionals because of me.  Can you dig it!  Please tell that you writing down… Alright now!



In just a few weeks Mallett Photography will be Rock N’ & Roll N’


Summer in almost over and our staff is cranking it up to hit the pavement in search of new opportunities.  And, guess what?  I’m so happy and excited about the whole idea that it hustling time.  After all, if we’re not out early like the early birds there will not be any left overs to be had.  Of course, it really not the left over that we are looking for… We’re looking for the same customers that the early birds in search of as well.  It’s what fill the company’s bank account.

So, in a short few weeks MaLLett Photography will be taking on all kind of photography activities such as, school, sport teams, family events and holiday portraits.  Yes, this is our busiest time of year.  Now, one the most important duties I have as CEO of this company is to motivate and inspire my staff to put on their happy face and step it up and bring in those sales and take good care of those customers along the way.  I hope that they buy into the vision that they will benefit too from all the hard work.  I have to ensure them that their contributions will not go unnoticed by rewarding them with bonusses and incentives based on performance.  Perhaps, I can put together a few getaway trips for the top go getters.  What you think?  Maybe a cash bonus package.  Something like you see on the TV show Let’s Make Deal.  Yeah, that should work.  Now, that’s call motivation… Giving them a great reason to work harder, but if they do it right they can work smarter, instead of harder you know what I mean?

I like this plan of action.  Can’t wait for tomorrow to let them all know what’s up!


The SWITCH is ON!!!

Just like that!  And, one by one it starting to happening just as we had hope that it would.  After spending literally months out in the field this Summer pounding the pavement and going door to door with our product in hand, while trying to convince prospects to become customers by making the switch to MaLLett Photography.  You know it not easy to meet and greet new people that you don’t know when canvasing new territory for new business.  But, when you get lucky or whatever you want to call it. Your confident level rises to the clouds.  Oh what a feeling!  Because, it was you who affected that prospect with your sales pitch towards becoming a customer.

Now, you’re realize that you have what it takes to bring in business for the company.  And, suddenly you get more calls and emails informing you that more new customers want you to service them too!  After, all your hard work and planting business seeds for future spouting it seem you harvest has come in.  Thank God!!!!!  The switch is on… And, that’s the way I like it.


Calling all Photographs… Class is about to Start!

I’m putting out the call to all you aspiring up and coming photographers out there, and just may be looking for several lessons or more.  Well, here’s is your chance to take advantage of an opportunity that you might only run across in a lifetime.  For the moment, it’s free photography lessons that is designed to help you get to that next level.  Our training program is actually titled Photographers on Call, simply because we want all kinds of folks with cameras really understand the true essence of photography.

Photographers on Call will be an important platform which will host many subjects, styles, technics and markets for each photographer to embrace. You see, the concept of photography goes beyond the everyday thought of just taking pictures.  It can be that special hobby or profession which will elevate your interperson to get deeper into the world of photography. And, by all means, that’s a good thing because at this point you’re moving the right direction of becoming a great photographer.

So, my mission is to introduce you to some basic theory on photography that wil be applied every time you use your camera.  These theories will be what you learn and digest in your memory bank to fuel off when taking pictures.  Photography is a science, although many photographers have found some luck in it and manage to call themselves photographers.  To be fair to all professions I think there are many occupations where folks can fake their character role in real life situations.  For example, you have heard of fake  Doctors, Teacher, Policeman, Mechanics, Peachers and litrerally thousands other fake whatevers out here.  But again, I don’t want you and other students to fake to make it as photographers.  So, remember what mention earlier, photography is a science and the numbers inside and out which displays on your camera coincide and backup the science statement.

Having stated, all of the above I feel we can prepare for our first class starting next Tuesday and every Tuesday for the next 8 weeks. The date is August 8th, to be exact. Also, please do not forget to bring your cameras and recorders to class… Okay, until then see you soon.


Where Explosive Photoworks Begin!

It’s our company’s slogan which has been associated with MaLLett Photography for over thirty two years.  It’s just as important to the company’s brand and the name MaLLett Photography, itself.  The two really do compliment one an other. For years now, I have always thought the two was as compatiably matched like BMW and the “Ultimate Driving Machine”.  So, when I think of MaLLett Photography it is the place “Where Explosive Photoworks Begin”, and with good reason because we  work hard to bring our customers the very best that money can buy.  We are no different than GE or the General Electric company, they say “We’d Bring Good Things to Life.”  After all, this is what each customers really deserve?

Hi there! Please allow me to reintroduce myself… I am Will J. Mallett and the CEO of MaLLett Photography, LLC which is presently located in Union, NJ.  As the CEO, one of my duties is to reach out to new prospects and customers and bringing awareness to our company.  Now, this task has not always been easy to do, but it’s a job I have to do.  So, let me start off by informing you right now in your neighborhood, city and state, MaLLett Photography is here and ready to create just the kind of photoworks you’ve been seeking.  Now, that’s what I believe!

Then again, perhaps professional photoworks may not be as important to folks as they once were before digital cameras and smart phones photos.  I must admit that these new age devices are impressive, and even producing good looking pictures. However, there is a real problem for most users of consumer cameras… The problem as I see it, is that about 99% of those pictures taken from these devices are hung up in the digital cloud and on a computer screen or a SD card and never get produce into a real portrait for sharing and displaying in the home.  My Question for you?  What good is that if you do not have a hard copy of a portrait that is meant to be viewed by your family and friends.   Think about that, while I swing down to the last paragraph.

So, I ask you if only the best will do and you really want great looking pictures, then call MaLLett Photography to make your appointment now!  And, experience the place Where Explosive Photoworks Begin. Trust me, you’re going to love the way you look.  I hope to see soon and thanks for your time.




Making the best of your time

Hard work pays off in just about any job or studies you encounter.  How true it is when the early bird catches the worm.  Especially, after a good rainfall when the worms are plentiful.  It’s amazing that a small feathered bird has gets this concept when so many humans don’t.  Think about it.  Okay, time out… Am I right or what?  I brings this subject up because I know quite a few people that need to understand just what all this means when it comes to handling business and personal matters.

You see, there are many people in the world today believes that TIME stands still just for them.  In other words, they think the world stop and start at their command.  But, the truth is that no one can hold back TIME, because TIME is a constant movement which never stops.  So, when a second is missed it cannot be caught up with, and whoever is chasing it will never catch the second they lost.   This is all due to the fact, that second you should had use ticked away.  It’s gone!

Alright, so the moral of this article is to suggest, that people should handle serious matters in the moment.  After all the moment is a second you know!